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AISIN World Corp. of America (AWA) is not a new company to OE or the aftermarket. The parent company, AISIN Seiki Co. Ltd., was founded in 1965 as an OE manufacturer. Approximately 24% of its ownership is retained by Toyota today. As AISIN entered the U.S. aftermarket in 1970 the focus then was on the rebuilder market. At that time the rebuilders were very strong and the product AISIN sold mainly went to those rebuilders, they would either supplement their core supplies with Aisin products or sell them as new or ‘reman’ products.”

AISIN was limited to selling products that included clutches and later water pumps. Eventually the company began selling to the repackagers, and many shops throughout the country have likely used Aisin parts packaged under another company’s brand.